Why We Built Safe Plated
Because no parent should have to choose between keeping their child safe and feeding the family something everyone actually wants to eat.
Our Family, Our Reality
We're a mum and dad with three kids. Our eldest was diagnosed with severe allergies to eggs, dairy, peanuts, and tree nuts before she turned one. From that day, everything about food changed.
Meal planning went from "what sounds good tonight?" to hours of reading every label, cross-referencing ingredients, and second-guessing whether something was truly safe. Family dinners became a logistics exercise. School lunches were a source of genuine anxiety. Eating out felt like a risk assessment.
The Daily Reality
When you cook for a family with serious allergies, you learn that "just leave it out" doesn't work. Take the egg out of a cake and it falls apart. Remove the cheese from a pasta bake and the kids won't touch it. Allergies don't just remove ingredients — they remove the function that ingredient was performing.
We found ourselves falling into the same rotation of five "safe" meals. The other kids started complaining. We were exhausted. There had to be a better way.
The Lightbulb Moment
The breakthrough was understanding that ingredients have jobs. An egg in a cake isn't just an egg — it's a binder, a leavener, and a source of moisture. Once you know the job, you can find a safe replacement that actually works. Flax egg for binding. Aquafaba for aeration. Coconut cream for richness.
We combined this practical kitchen knowledge with AI safety checking, and Safe Plated was born. Every recipe is built from the ground up to be safe for your family's specific allergies — not just a regular recipe with ingredients crossed out.
What Safe Plated Does Differently
Triple Allergen Checking
Every recipe is generated allergen-aware, audited for hidden risks, and checked for cross-contamination warnings. We flag hidden allergens in manufactured products (like soy in bread, or milk in "non-dairy" items).
Family-Aware Portions
Tell us who's in your household — adults, teenagers, children — and Safe Plated adjusts portions and shopping quantities automatically. No more mental maths at the supermarket.
Smart Substitutions
We don't just remove allergens. We replace them with ingredients that serve the same function in the recipe, so your food actually tastes and feels the way it should. Every substitution explains why it works.
Our Promise
Safety first, always. We will never compromise on allergen safety to make a recipe easier or cheaper. But we also believe that safe food should be food your family looks forward to eating. No more beige dinners. No more "sorry, you can't have that."
Every child deserves to sit at the same table, try new cuisines, go to the birthday party, and grow up seeing food as something to enjoy — not fear.
Safe Plated is built by parents who live this every single day. We use it for our own family. That's the best quality guarantee we can offer.
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